Research area and keywords of research:
Quality management of tourist services
(Keywords: service management, hunting service, hunting tourism, tourism marketing)
Name of the researcher(s) and research group:
- Dr. Magyar Zoltán PhD
Name of the Institute:
University of Nyíregyháza, Institute of Business and Management Sciences
Research objectives:
Best practises, critical success factors in the customer satisfactions
Description and results of research:
To determine the characteristics of service marketing for hunting tourism. To assess the best practices and solutions at home and abroad. To examine the factors influencing individual consumer motivation and satisfaction. Examine the branding of a given destination and its effect on generating loyalty to the destination.
Research partners from other institutions:-
Other information:
E-mail: magyar.zoltan@nye.hu
Publications (max. 5):
- Relationship between hunting tourism and country image
- Hunting tourism opportunities in Szabolcs-Szatmár-Bereg county
- Research of game meat consumer attitudes